Happy New Year! (Is it too late to keep saying that?) Overall I’d say 2012 was pretty great. I quit a draining part time job I’ve had for 3.5 years. I started baking cakes. It was my first full year of running Matchbox Kitchen. I traveled to Hawaii, Australia, Las Vegas, and San Francisco. We adopted two cats, Max and Zelda.

There were plenty of not so great times as well. I stressed about paying bills. I made a lot of business mistakes. I made a lot of baking mistakes! I cried and cried and cried some more. I thought about quitting baking, going back to school, and getting any old job. I wanted to give up more times than I’d like to admit.

But of course, nothing this rewarding comes without risk and sacrifice and I can honestly say that 2012 has been one of the best years of my life.

This year I have a better sense of what I’d like to focus on. I want to travel more (Seattle, Australia, San Francisco, and possibly Big Sur and Chicago). I want/need to spend more time with friends. I would like to invest more money/effort in making our apartment feel like home. As for my business, I need to make bigger financial investments, expand my online shop, and would love teach some baking classes later in the year!

{ 5 comments… read them below or add one }

la domestique January 9, 2013 at 7:30 pm

Happy New Year Sara! Your persistence and the beautiful baked goods you create have definitely been an inspiration to me over the past year. Here’s to a fantastic 2013!


oni January 9, 2013 at 10:45 pm

i would absolutely take a baking class from you.


lynn @ the actor's diet January 10, 2013 at 6:16 am

congrats on 2012 and looking forward to 2013 – p.s. PLEASE lemme know if you teach a baking class….i desperately need one…


Erin January 10, 2013 at 6:21 am

2012 was such a huge year for you! I know 2013 is going to be even better, really excited to see what’s to come :)


Jenny @ BAKE January 10, 2013 at 11:16 am

sounds like you have an amazing year planned!and well done to sticking to your dream even when it was hard!


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